How Well Do You Know Your Competition? Part 2

We've done the research on our keyword, and opened up the competition's sites to compare their offers. These sites have a wealth of information that we can use to test and tweak our own offer.

When you find something on a competitor’s page that you don’t have, test it against your offer. If it increases response, keep it. If not, discard it. You are using the current market place offers to create a test battery of these elements:

• images
• offers
• price scenarios
• calls to action
• bonuses
• lay out
• emotional appeal
• headlines
• storylines
• deliverability options
• service options
• upsell
• downsells
• shipping options
• site searchability
• usability
• color schemes
• navigation
• e-mail capture mechanisms
• free report offerings
• form layout
• communication formats
• telephone display
• product layout
• descriptions of product
• buttons
• button size

If you can see an element on the page, it is something for you to evaluate and possibly test.

There is no reason to ever run out of things to test if you are in a market that has at least a fair amount of competition. By using this thinking and methodology, you will know more about your customer, the competiton and the market.

To learn more on conversion, testing and tracking, visit SEO Rainmaker.