How Well Do You Know Your Competition? Part 1

Did you know that you are competing against McDonald's every day? McDonald's is a process-driven organization. Their goal is to give you the same experience each and every time you visit a McDonald's, no matter where it is. The hamburger, fries and the experience will be exactly the same as it was the last time you were in the store.

That sets up an expectation in the customer's mind that your business will be like a McDonald's, meaning your service and delivery will be process-oriented and consistently meet expectations the first time. If they are a new customer, they have no experience with you; however, they do have experience with the rest of the world and the offers that they are providing. You need to know what offers they are exposed to and what their expectation for service and deliverability.

What can you do to make sure that you offer is not only competitive in the marketplace but superior to the current marketplace offerings? You just have to look.

You can see all of your competitors’ offers. There is no hiding. You can see and do all your competitive analysis within a few minutes of research online.

Here are the steps:

Create your PPC campaign and find the keywords that convert consistently.

Type a keyword into the search engine that you're advertising on. The top ten websites are your informational and offer competitors, and your SEO competitors.

Next, open all of the pay-per-click ads that are related to that keyword and print out the associated landing pages. These are your lead capture and conversion-to-sale offers.

Now compare and find the common offers that the visitor will see as he or she moves in the marketplace looking for the products and services related to that keyword conversation.

To learn more on conversion, testing and tracking, visit SEO Rainmaker.