Archive for February 2nd, 2008

By David Bullock

If you have a website that is supposed to make money, one of the most important activities that you can do is tracking.

Tracking is an electronic way of tagging the people who visit your website. Testing is an electronic way of showing the visitors on your website different versions of your website. Think of it this way. As someone comes into your online store, you greet them.

As you welcome them into the store you place a sticker on them that first counts them and lets you know that they are in the store. As the visitor walks around the store the sticker allows you to see where they are and what they are doing. That is all tracking is. Read the rest of this entry »