Finally, How To Use Eyetracking To Increase Profits

By David Bullock

Eye tracking has been around for many years and I really never considered the practical nature of this type of measurement. Until, I was able to read this post that put eyetracking into a series of actionable steps that you can use to evaluate and improve your website.

Normally, eyetracking just takes note of where the eyes of the visitor are going. This (to me) is not relevant if you are looking for the action of the “click”. When visitor is clicking, it is obvious that they are looking at what they are clicking. Thus, I dismissed most of the eyetracking studies that were being generated.

That was until this post, which tell exactly what can be done to increase the interactivity and usability of a website. Talk about scientific tracking and web design. This is visitor interaction tracking that breaks the site down even further.

I don’t want pretty pictures. I want action items that can help me to better communicate with my visitors.

Scientific Web Design: 23 Actionable Lessons from Eye-Tracking Studies

Learning how to make the information practical in terms of profitability is what is important to a business. I try to keep that focus so that I don’t get distracted with all the new tools and techniques that are being introduced on a day to day basis.

My rule is: If I don’t know how to use a tool, I leave the tool in place until I have a clear plan and use for the tool.

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