The Invisible Web: Good SEO Or High Quality Content

By David Bullock

The promise of the information superhighway was touted to be one of the most significant developments of the modern age. But, has that promise been fulfilled?

Does high search engine rank mean good quality content? Absolutely not. It means good SEO and that's all.

No more and no less. Case in point…

As you search the Internet now with any first or second tier keyset, you will find that the Internet provides information that is not relevant to your search. That is because of those who control the first and second page of any search engine directory are experts at search engine optimization and not content generation.

If you go beyond the third page on any search engine, you will find a different world of information.

You'll be surprised to find the wealth of good quality content and information that is not well optimized for any of the search engines to find and index.

To find good quality information, you will have to dig deep now because the Internet is so big, cluttered and is growing every day.

This brings in the concept of the hidden Web or the invisible web. Here’s a good article about the invisible Web phenomenon. As unbelievable as it sounds, much of the information that we desire so much is not indexed by any search engine.

In fact, Google indexes 13 different file types.

• But is it SEOed correctly? No.

• Does it rank highly for first tier keywords? No.

So what is it then? It is longtailed quality content. As I conduct more and more research into this area of the invisible web or the hidden web, I find that my new strategy would be first and second tier keyword sets pushing against longtailed quality content.

The question then becomes, "How can you exploit the known situation (problem) of cluttered irrelevant information and the searcher’s frustration to your advantage in your marketing effort?"

Just something to thing about as you develop you online exposure strategy.

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